How a B2B SaaS doubled AI citations in 6 weeks
A mid-stage B2B SaaS with strong organic SEO but zero AI visibility ran a focused GEO sprint. The result: 2.1x more brand mentions in ChatGPT and Perplexity, and a measurable lift in demo requests from AI-referred traffic.
The challenge
The company ranked well on Google for high-intent keywords, but when prospects asked ChatGPT or Perplexity for 'best tools in [category]', the brand never appeared. Competitors with weaker SEO were being cited because they had shipped llms.txt and FAQ schema first.
Approach
- Ran an OptimAIze scan to identify missing files: no llms.txt, generic robots.txt, and no FAQ schema on pricing or comparison pages.
- Generated and deployed llms.txt, AI-aware robots.txt, and JSON-LD Organization + SoftwareApplication schema.
- Rewrote the top 10 comparison and feature pages with answer-first paragraphs and explicit entity mentions.
- Added FAQPage schema to pricing, security, and integrations pages.
- Submitted updated URLs via IndexNow and monitored citation presence weekly.
Results
We had good SEO and assumed AI engines would find us anyway. They didn't. Six weeks after shipping the files OptimAIze recommended, we started showing up in shortlists we used to lose.
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