Generative Engine Optimization (GEO)
GEO is the practice of optimizing a website so generative AI engines (ChatGPT, Claude, Gemini, Perplexity, Copilot) cite it when answering user questions.
AEO (Answer Engine Optimization)SEOChatGPT
Explore topic Knowledge Base
GEO & AEO Knowledge Base
Authoritative topic summaries and entity relationships for Generative Engine Optimization and Answer Engine Optimization. Each topic exposes its parts, related entities, and key facts so generative engines can extract and cite them directly.
Topics
Answer Engine Optimization (AEO)
AEO is the discipline of structuring content so that answer engines — Google AI Overviews, voice assistants, ChatGPT search — quote it directly.
GEOAEO vs SEOGoogle AI Overviews
Explore topic llms.txt
A plain-text Markdown file at /llms.txt that lists the highest-signal URLs on your site for LLM crawlers.
robots.txtsitemap.xmlllms-full.txt
Explore topic JSON-LD Structured Data
JSON-LD is the schema.org format AI engines use to identify entities, articles, FAQs, products, and organizations on a page.
schema.orgSpeakableJSON-LD generator
Explore topic AI Crawlers
AI crawlers are the bots — GPTBot, ClaudeBot, PerplexityBot, Google-Extended — that fetch pages to train and ground generative engines.
robots.txtUser-agent
Explore topic Entity SEO
Entity SEO establishes your brand, products, and people as recognized entities in the knowledge graphs that ground generative answers.
Knowledge GraphE-E-A-T
Explore topic Entity graph
How the topics connect. Generative engines use these relationships to disambiguate entities and decide which page to cite for a given query.
- Generative Engine Optimization (GEO) part of AI Search Optimization — related: AEO (Answer Engine Optimization), SEO, ChatGPT, Perplexity
- Answer Engine Optimization (AEO) part of AI Search Optimization — related: GEO, AEO vs SEO, Google AI Overviews
- llms.txt part of Generative Engine Optimization — related: robots.txt, sitemap.xml, llms-full.txt
- JSON-LD Structured Data part of Generative Engine Optimization — related: schema.org, Speakable, JSON-LD generator
- AI Crawlers part of Generative Engine Optimization — related: robots.txt, User-agent
- Entity SEO part of Generative Engine Optimization — related: Knowledge Graph, E-E-A-T
Continue with the glossary
For single-term definitions, see the glossary (24+ terms).