Entity SEO
Optimizing for entity recognition — making sure search engines know exactly who or what your brand is.
Full definition
Entity SEO is the practice of making your brand, products, and people unambiguously identifiable to search engines. It uses schema.org Organization, Person, and Product types plus sameAs links to authoritative profiles to connect your site to the broader knowledge graph.
AI engines weight entity-confirmed brands more heavily in citations. A vague brand mention won't make it into an AI Overview; a clearly identified entity with knowledge-graph presence often will.
Example
<Organization> JSON-LD with sameAs: ['https://wikipedia.org/wiki/Acme', 'https://wikidata.org/wiki/Q123', 'https://linkedin.com/company/acme']
Related terms
A structured database of entities (people, places, things) and their relationships, used by search engines to disambiguate.
Structured data (usually JSON-LD) that describes a page's content in a machine-readable way.
A schema.org property used to declare authoritative external profiles for an entity.
Put it into practice
Run a free OptimAIze scan to see how your site handles Entity SEO and the rest of the GEO checklist.
Run free scanFrequently asked questions
Is Entity SEO the same as SEO?
No. Entity SEO is one piece of the broader GEO (Generative Engine Optimization) program that sits on top of classical SEO. The two work together — classical SEO gets you crawled and indexed; Entity SEO is part of what gets you cited by AI engines.
Do I need a tool to implement Entity SEO?
For most teams, a free scanner like OptimAIze is enough to identify what's missing. Implementation is usually a copy-paste of generated markup or a small code change — no specialist tool required.