E-E-A-T
Google's quality framework: Experience, Expertise, Authoritativeness, Trustworthiness.
Full definition
E-E-A-T is Google's quality-rater framework: Experience (first-hand knowledge), Expertise (subject knowledge), Authoritativeness (recognized authority), and Trustworthiness (accurate, transparent). It's not a direct ranking signal but it shapes how Google's algorithms — and increasingly Gemini and other AI engines — weight your content.
AI engines are conservative on YMYL (your money, your life) queries — health, finance, legal. E-E-A-T signals (named expert authors, citations to primary sources, transparency) are what unlock citations in those verticals.
Example
A health article with a named MD author, bio with credentials, and inline PubMed citations satisfies E-E-A-T; an anonymous SEO blog post does not.
Related terms
Optimizing for entity recognition — making sure search engines know exactly who or what your brand is.
Structured data (usually JSON-LD) that describes a page's content in a machine-readable way.
A structured database of entities (people, places, things) and their relationships, used by search engines to disambiguate.
Put it into practice
Run a free OptimAIze scan to see how your site handles E-E-A-T and the rest of the GEO checklist.
Run free scanFrequently asked questions
Is E-E-A-T the same as SEO?
No. E-E-A-T is one piece of the broader GEO (Generative Engine Optimization) program that sits on top of classical SEO. The two work together — classical SEO gets you crawled and indexed; E-E-A-T is part of what gets you cited by AI engines.
Do I need a tool to implement E-E-A-T?
For most teams, a free scanner like OptimAIze is enough to identify what's missing. Implementation is usually a copy-paste of generated markup or a small code change — no specialist tool required.