Organization Schema
Schema.org type that identifies the entity behind a website.
Full definition
Organization schema is a JSON-LD block that names your company, lists its logo, contact info, social profiles (via sameAs), and optionally its credentials and ratings. It's the foundation of entity SEO.
Without Organization schema, search engines and AI engines have to infer your brand identity from messy on-page signals. With it, they have a clean canonical reference — which makes consistent brand attribution far more likely.
Example
<script type='application/ld+json'>{"@type":"Organization","name":"Acme","url":"https://acme.com","logo":"https://acme.com/logo.png","sameAs":[...]}</script>Related terms
Structured data (usually JSON-LD) that describes a page's content in a machine-readable way.
A schema.org property used to declare authoritative external profiles for an entity.
Optimizing for entity recognition — making sure search engines know exactly who or what your brand is.
Put it into practice
Run a free OptimAIze scan to see how your site handles Organization Schema and the rest of the GEO checklist.
Run free scanFrequently asked questions
Is Organization Schema the same as SEO?
No. Organization Schema is one piece of the broader GEO (Generative Engine Optimization) program that sits on top of classical SEO. The two work together — classical SEO gets you crawled and indexed; Organization Schema is part of what gets you cited by AI engines.
Do I need a tool to implement Organization Schema?
For most teams, a free scanner like OptimAIze is enough to identify what's missing. Implementation is usually a copy-paste of generated markup or a small code change — no specialist tool required.