Answer Engine Optimization (AEO)

Overview

Answer Engine Optimization is the format-and-structure half of GEO. While GEO covers the full surface (technical, structured, semantic), AEO zooms in on the page itself: clear question-shaped headings, short answer paragraphs that lead with the conclusion, lists, tables, and Speakable JSON-LD for voice. AEO content is written so any single paragraph stands alone as a citable unit.

• Question-shaped H2s

  Headings that mirror real user queries

• Speakable schema

  Voice-search markup

• FAQPage / QAPage

  Extractable Q&A markup

• Concise lead paragraphs

  Answer-first writing

• GEO — sibling discipline
• AEO vs SEO — comparison
• Google AI Overviews — target surface

• AEO favors paragraphs of 40–70 words that answer the heading directly.
• Pages with FAQ schema are 4× more likely to appear in AI Overviews.
• Voice assistants prefer Speakable-marked sentences for spoken responses.