Part of Generative Engine Optimization
JSON-LD Structured Data
JSON-LD is the schema.org format AI engines use to identify entities, articles, FAQs, products, and organizations on a page.
Overview
JSON-LD wraps a page's facts in a machine-readable envelope so search and AI engines don't have to guess. Organization schema clarifies who you are; Article schema clarifies what a piece of content is and who wrote it; FAQPage schema exposes Q&A pairs verbatim; Product schema exposes price and availability. Without JSON-LD, AI engines fall back to inference — and inference is where citations get attributed to your competitor.
Components
- Organization
Brand entity
- Article / BlogPosting
Content entity
- FAQPage
Q&A markup
- HowTo
Step-by-step markup
- Product
Commercial entity
Related entities
- schema.org — specification
- Speakable — voice extension
- JSON-LD generator — tool
Key facts
- JSON-LD is the format Google explicitly recommends over Microdata or RDFa.
- AI engines extract sameAs links to verify entity identity across the web.
- Invalid JSON-LD silently fails — always validate with the Rich Results Test.