Part of Generative Engine Optimization
Entity SEO
Entity SEO establishes your brand, products, and people as recognized entities in the knowledge graphs that ground generative answers.
Overview
AI engines reason in entities, not strings. Two pages mentioning 'Apple' are distinguished by surrounding context — the company, the fruit, the record label. Entity SEO makes that context unambiguous: consistent NAP (name/address/phone), Organization JSON-LD with sameAs links to Wikipedia, Wikidata, LinkedIn, and Crunchbase, Person schema for authors, and a tightly-themed page set that reinforces the entity's primary topics.
Components
- sameAs links
External identity references
- Organization schema
Brand markup
- Person schema
Author markup
- Wikidata entry
Canonical entity record
Related entities
- Knowledge Graph — underlying structure
- E-E-A-T — trust signal
Key facts
- Wikidata IDs in sameAs links are the strongest entity signal you can publish.
- Inconsistent brand naming across pages dilutes entity confidence.
- Author Person schema lifts E-E-A-T scoring and AI attribution.